Social Media Optimization Tips for Lawyers
Thu, 05/27/2010 - 17:19 — LIG Reporter
What is Social Media Optimization or SMO? Social media optimization is the method of leveraging social media channels to attract visitors to your website. It involves building networks with users interested in your domain, communicating with them and marketing your ideas or services to them using these social sites.
Social Media Optimization: Easy SMO Tips for Lawyers and Law Interns
Here are a few SMO tips for lawyers to market their website:
- Facebook Page: Law firms can create their Facebook page, which can be used for marketing their website or providing information. Advertisements placed on their Facebook page helps in promoting their website and attracting traffic. Evaluation of results should be done on a regular basis.
- LinkedIn: Every lawyer or law firm must have their updated profile on this immensely popular professional networking site. You can connect with your target audience throughout the world and join groups associated with your area of operation. Start by listening to people’s needs and problems and then offer solutions.
- Twitter: While many lawyers may consider Twitter a waste of time, several others have utilized the medium to promote their firms and for positioning themselves as experts in their domain. Twitter has emerged as an effective online marketing tool that can help you gain insights into others’ minds and needs, be it your clients or colleagues.
- Blog: Most lawyers love to communicate and voice their opinion. In the present scenario, owning a corporate blog is a must for your firm’s enhanced success. The content for blogs can be generated using current events and hot topics as the base. You can either hire someone for the job or do it yourself.
Final Legal Take Away Tip: Social media optimization is a powerful and cost-effective strategy for promoting your website, building links, getting enhanced search engine rankings, and attracting massive amounts of traffic. However, be sure to know your target audience and to attract and engage them in honest and engaging discussions.
Comments
wots new about this information?
it good to have alaw
I am deeply disappointed by this article.When I see the word "TIPS", i expect something which i don't know or i have never figure it out.Here i get 2-3 lines explaining about most famous social networking sites.
I guess 90% of your traffic comes from these sites so there is nothing new for a person who gets directed to this page from twitter or facebook. He is already using these websites.This article looks like an ad campaign to promote Facebook,linkedin & twitter.No new information is provided on "HOW" we can use it.
Post new comment